13 Best Responsive Landing Page Builders in 2024 (Free & Paid)

If you’re looking for the best landing page builder, this post is for you. There are many landing page tools, from simple HTML page builders to all-in-one platforms with a lot of customization and options.But which one is right for you? Let’s look at our best drag-and-drop landing page builders for 2024.

Which landing page tool is the best for you? At a first glance, it looks hard to tell. Luckily, all of the ones we review here offer free trials or free plans. So you can try before you buy.

Here’s our list of the top 13 drag & drop landing page builders in 2024:

Whether you’re building your first page or want to replace your current landing page platform, your pages have to be optimized for conversion. Yet, only 17% of marketers optimize landing pages. Your landing page builder needs to help you with just that. 

The best landing page builders have:

Important to keep in mind when selecting your landing page builder is how you want your pages to look and if it has A/B testing options. 

Landingi is great choice for a Landing Page builder. I have to say I am always skeptical when reviewing software, but that was quickly over with Landingi once I started using it.

The template gallery is where you start to design your landing pages. The platform has 300+ pretty strong templates. You wouldn’t need to, but you can add custom code, which makes the tool even more flexible.

The editor is fully drag-and-drop, and editing the content blocks is simple. You can link landing pages together for multi-page landing sites, funnels, and increased conversion. 

There is an additional pop-up builder in Landingi to create email list building pop-ups. You can monitor and trigger pop-ups on visitors’ exit intent, clicks on elements, pages visited, and scroll depth.

The tool integrates with all major email marketing providers and payment gateways. You can also connect your payment system and create direct sales pages.

Landingi standout features:

Landing page builder reviews from longtime users find the analytics capabilities adequate, not extensive.

Is this the best landing page builder for you? Pricing is on an all-you-can-eat unlimited model. you can grab an account here for free and have a look yourself. The paid version has a 2-month discount making it $25 for the least expensive package if you pay for 12 months.

Best landing page builder for: affiliates, resellers, marketers, and medium-sized businesses. Landingi can be used for sales pages, lead generation, pop-ups, and PPC ads.

Get started with Landingi for free here

Swipe Pages has all the tools of a premium landing page builder at an affordable price. It’s a powerful landing page builder tool that sticks to what it does best. They stand out with their mobile swipe pages, fast page loads, and funnel-oriented templates.

The drag-and-drop builder is easy to use and has 80+ pre-built blocks. Making it a good fit for beginners to advanced users. 

Swipe Pages has 40+ fast and modern-looking templates. They are good to go with minor customization.

If you just want to build high-converting, fast pages easily – you should give Swipe Pages a try.

Swipe Pages’ unique features:

Swipe Pages’ main features:

Swipe Pages is the best landing page builder for: eCommerce, SaaS, Real Estate, and Marketing Agencies.

Swipe Pages has three price plans. You have the Startup plan for $29 a month. This includes smart pages, AMP pages, drag-and drop-editor, and 1 custom domain. You get key elements like multi-step forms and hosting with SSL & CDN.

The Marketer plan is $59 a month. This plan is great for a SaaS business. It includes all features of the Startup plan, 5 custom domains, and direct integrations for marketing tools.

The agency plan sets you back $119 a month. Including features of the other plans, it offers priority support, 1:1 onboarding, and unlimited domains.

Swipe Pages is already affordable, but we’ve got you an even sweeter deal. Get 20% off all plans with the coupon code: EVS20. Apply at checkout.

Sign up to Swipe Pages for free todayor read our full Swipe Pages review here

Unbounce is one of the best conversion-focused landing page builders on the market. Unbounce was one of the first landing page builders. With over 150.000 customers, it’s one of the most popular landing page tools.

The customization in the builder is fit for beginners up to highly advanced users. It’s not just a drag-and-drop builder, you can just flow and resize, tweak and edit almost everything as you like.

The builder has a design grid that will snap your elements in place, keeping everything aligned without distraction.

Start with a blank canvas or template, then customize it with your copy, images, videos, forms, and other elements.

The 100+ landing page templates look professional and fresh. They have nifty features like parallax scrolling and header text replacement to match page titles with search intent.

Unbounce’s impressive landing page features include:

The Unbounce landing page builder is very powerful because it’s ridiculously easy to use. Marketers and business owners can monitor campaign performance and run A/B tests.

Unbounce Pros:

There is an extensive knowledge base and customer support via email, chat, and phone. A minor point is that phone support is only available during office hours.

Unbounce is the best landing page builder for: Small to Enterprise businesses that want to grow their conversions. SaaS, eCommerce, and Agencies.

Unbounce has a free trial if you choose to start today. The paid plan starts at $90. For that, you instantly have one of the best landing page services.

We negotiated a 20% discount for you:

Try Unbounce for free with a 20% discount

Leadpages is a very popular small business landing page software. With over 40,000 users. It was founded by Clay Collins & Tracy Simmons back in 2012 as a complete web-based landing page platform. 

You can create sales pages, contest pages, coming soon pages with countdowns, events sign-ups, and download pages. All this with their landing page templates and multiple styles.

Leadpages has built-in cart checkout for secure online payments through Gumroad, Paypal, and Stripe. With chatbots integrated, you can communicate with visitors in real time on any page you make.

The Leadpages UI is simple and intuitive, even if you haven’t used a page builder tool before, you’ll be able to figure it out quickly.    

Here are some unique features of Leadpages:

Leadpages builder is a great tool for lead generation. It’s one of the simplest tools with many useful features for marketers. Go grab your audience’s attention and boost conversions with the pop-ups and add alert bars to add to your site and landing pages.

With all the benefits of using this tool, here are some pros and cons to help you decide if Leadpages is the right option for your business: 

Pros:

You’ll be perfectly fine to get your branding and content in there, but editing and customization are more limited than other builders.

Leadpages has a 14-day free trial, paid version starts at $37 per month.

Sign up to Leadpages for free here

With the Beefree Page Builder, you can create responsive landing pages, emails, and one-page sites through a simple drag-and-drop interface.

Teams can work together on building and approving a landing page template with commenting and collaborative editing.

Add web page features, such as forms, embedded videos, custom HTML, and scripts like an embeddable SurveyMonkey or Typeform survey. With Custom Rows, you can add content from external feeds.

Here are a few examples of web pages you can build with Beefree:

Beefree has a big community of professional designers adding new landing page templates continuously, and you can suggest new templates to build as well.

Beefree is a landing page creator AND email builderMost Beefree features are available for the email and the page builder, too. This is unique because email needs a special code to look good in every email inbox. If you are already building landing pages, you can turn them into newsletters in one click and vice versa.

When you’re done designing, you can just host it on Beefree. But you are also free to download your HTML, copy & paste the HTML, and push it to your provider like Mailchimp, HubSpot, ActiveCampaign, Sendgrid, etc.

Beefree is a 100% free landing page builder. Just create an account here. The full-powered Team plan starts at $25/month on a yearly subscription, with 250+ landing page templates and full hosting. 

Sign up to Beefree for free here

ClickFunnels is an all-in-one funnel-building platform. Russell Brunson founded ClickFunnels way back, and it has over 500,000 users worldwide now.

The funnel builder software helps you convert traffic into leads. And has an internal email autoresponder and lays out all of the funnels step-by-step, which makes building sales funnels simpler. You will be able to track the progress of each campaign and every lead from start to finish. 

With ClickFunnels, you can easily see your conversion rates and analyze the data to better understand your audience. Clickfunnels is known for its extensive (free) training and comes with a lot of videos/training to get into the whole groove of funnel building.

On their website, you can find free books and training videos:5 day lead challengeFree dotcom secrets bookFunnel hacking secret on-demand webinar

Some of the best features for building landing page builders with ClickFunnels:

ClickFunnels is popular for letting its users create dynamic landing pages quickly. Their landing page builder lets you create opt-in pages, lead-generation forms, and more.

You can follow up with leads through targeted customer messages through email and desktop notifications on the sales page creator. It’s often used to sell digital products and B2B lead generation and affiliate marketing. Looking for an email tool for affiliate marketing? Check this list out with the best email marketing tools for affiliate marketers.

Pros:

Cons:

Try Clickfunnels for free here

Instapage is an easy-to-use landing page builder. The platform has been around since 2012.

In Instapage, you’ll find 500+ landing page templates/layouts at your fingertips. We like the focus on improving cost per acquisition (CPA) with specific ad targeting and other personalization features inside Intapage.

If you’re unsure what should go on your landing page, Instapage has free content packs to give inspiration.

Here are some features and benefits we liked:

We found Instapage easy to use. There is a built-in collaboration function, AMP, and over 500+ layouts. 

The drag-and-drop editor is quick and responsive and doubles as a mobile landing page builder. Landing pages are SEO-optimized and fast. The analytics offer landing page monitoring which also works cross-domain. With A/B testing and heat maps, you can see which page elements visitors click.

Pros of Instapage

A minor user feedback point is that the pages are built to convert, not for migration, so if you want to change, later on, you’ll have to re-create your pages.

Instapage pricing

Pricing starts at $199 for unlimited everything. The extras in intelligence and optimization make that worth it. There is a 14-day free trial. Grab an account here and look for yourself.

Best landing page creation tool for: eCommerce WordPress sites, and companies running paid ads.

Get started with Instapage for free here

Wishpond is a bit different. Since its inception in 2009, Wishpond has grown to over 12421 users worldwide. It offers do-it-yourself (DIY) and done-for-you (DFY) landing page services.

With the DFY plan, you get designers, marketers, and copywriting included. A team of pros to build your landing pages.

With DIY, you get a capable landing page builder with over 300+ integrations for email verification tools, analytics, sales, ecommerce, and project management apps. The platform is a gateway to more revenue with sleek features like lead capture, exit-intent popups, and live chat widgets. And if you need help, check out the best freelance marketing websites to hire marketers.

Here are some of the features you’ll find with Wishpond’s landing page builder:

Social media functionality in Wishpond helps to juggle all those social media posts and Facebook ads. And combine them with your landing page builder that stays updated with your social promotions.

Their tools can be used as an all-in-one marketing platform. You can create welcome mats, opt-in bars, slide-in popups, and create follow-ups. 

Pros:

Sign up to Wishpond for free here

GetResponse is an email marketing and automation platform with a solid landing page builder. The platform is quite popular and has over 350,000 users.

If you’re looking for a landing page builder to host your email and automated funnels as well,  GetResponse might be a good choice for you. It shows you the funnel analytics from pages up to email marketing analytics to analyze open rates, CTRs, bounces, and conversions for campaign monitoring.

GetResponse has built-in marketing automation to plan follow-up emails that align with what is converting best for your audience. Check out our full GetResponse review for more on email marketing and automation features.

You can use GetResponse to build custom web pages. The tool automatically generates code for you so your work will be mobile responsive.

Additional features that make it competitive 

You can use GetResponse to build landing pages, automate your email marketing campaigns, email list building, and A/B testing. 

Their list management feature helps you organize and segment your contacts for targeting. Besides the funnels, it’s useful for newsletters, transactional emails, order confirmations, receipts, notifications, and more.

Getresponse shines if you combine it with email marketing. So it’s best to consider GetResponse when you also want to follow up with email marketing. It’s as easy as 1-2-3, and free to create an account to try out all the features.

Try Getresponse for free here

HubSpot is an all-in-one platform you may know from its free CRM and inbound marketing. The tool has multiple hubs for CRM, Marketing, Sales, Service, and Operations. You can build an entire site and marketing stack with just HubSpot.

The HubSpot lead capture page creator helps you quickly set up new pages. You can customize premade landing page templates, add multimedia content and tune it in the editor. Hubspot A/B testing for landing pages can serve up to 5 versions of a landing page at the same time.

The analytics dashboard tells you how many visits, contacts, and customers each page generates and where visitors come from social media sites like Facebook and Twitter and other traffic sources.

You can chat with visitors by adding a live chat function. Improve conversion by answering questions they might have.

Top differentiating features of Hubspot

We added HubSpot to the list because of its lead management functions.

With Landing page smart rules, you can show content based on a visitor’s location, source, device, lifecycle stage, and any other contact detail stored in your CRM. Here are some pros and cons to help you make an informed decision:

Pros:

Cons:

Hubspot Free landing page builderHubSpot is a free landing page builder for the first 1000 contacts in your database. So you can test it out for free. The paid version of Marketing Hub is more expensive than others. It starts at $45 a month but quickly starts to add up.

Try the Hubspot free landing page builder here

Wix is a website builder that is very popular with small businesses. It has over 200 million users in 190 countries.

With Wix, you’ll create your custom landing page or use pre-made widgets. 

Their platform offers drop shipping, multichannel sales, built-in SEO optimization tools, and one-click publishing. Businesses can quickly put together marketing campaigns without hassle. But if you are an extensive tweaker or super-advanced user, Wix is not for you. 

Here are some unique features of Wix:

Wix is in our review because of its builder templates. You have over 500 templates to pick from and the flexibility to start with a blank canvas. 

To optimize for SEO traffic, you can customize meta tags, URL slugs, canonical tags, and structured data. What makes the landing page builder unique is that it’s simple to upgrade your pages into multi-page and CMS-driven sites.

Pros:

Note that some third-party integrations come with additional costs. A few experienced users note that the Pages can take longer to load – which will also depend on the fancy things you’ll add to your pages. 

Sign up to Wix here

MailerLite is an email marketing tool with a nifty landing page maker. The platform was founded in 2010 and has quickly grown to become an SMB marketer’s favorite.

If you’re looking for an affordable way to get started with email marketing and landing pages, then MailerLite could be perfect for you. 

Their email automation and embedded forms make it possible to target and acquire qualified leads. MailerLite reporting shows which campaign performs best so you can optimize your results.

Some unique features of MailerLite:

MailerLite is among the best landing page builders if you are going for a simple LP + email combo. Use click maps and campaign reporting to track success. You can see which version of your campaign performs best to optimize results. The online landing page builder has over 40 templates suitable for an effective landing page campaign.

Pros:

Cons:

The landing page builder is included in their free plan for up to 10 landing pages. Just go here to start with Mailerlite landing pages. The paid plan lets you create unlimited landing pages and websites for $10. We made a full review of the MailerLite email software.

Get started with Mailerlite for free here

Mailmunch is an easy-to-use landing page and form builder. Originally started as an email list builder, Mailmunch has many sweet email capture features and form integrations. You can show, embed, and integrate on your main website and blog with multiple rules and triggers.

Creating the landing pages works through the block editor. You insert and manage text boxes, images, video players, forms, etc. Clicking on a block will show the settings on the right, the text is edited inline.

Your landing pages look quite nice and are responsive on all devices. Testing various versions of your landing page is handled by built-in A/B testing.

You could go for custom templates, but why? Pre-made templates are available for landing pages, automation, and email campaigns. You can import data to and from Mailmunch from popular platforms like MailChimp or AWeber. 

Here are some unique features of Mailmunch:

Mailmunch is on our list because of its integration for email campaigns and list building. Marketers can create landing pages, popups with exit intent, embedded forms, top bars, and call-to-actions for effective feedback.

Pros:

Mailmunch is free to use and explore with unlimited subscribers in forms and popups. The paid version starts at $13.99 per month.

Sign up to Mailmunch for free here

There are plenty of landing page builders to make your work easier. Most landing page platforms have drag-and-drop editors for marketers to build web pages. But how do you evaluate which is the best?

For this review, we checked landing page builders based on:

Tom is a marketing manager at WeAreSculpt, a B2B social media marketing agency in North America. And leads the marketing team at FiatMatch, a sustainable Fintech app. He also worked in marketing research and business development. Having worked with over 40 marketing tools, he has the experience to write detailed reviews of landing page builders, email and social media marketing tools.

Through volunteering and community building, he coached over 10K youth in digital literacy and skill acquisition. And worked with over 50 businesses across the globe.